8/25/2023 0 Comments Dominos online appMuch like the Points for Pies app, however, the Pizza Tracker could itself be a test bed for something else. As a spokesperson put it to Fox News in 2017, "The issue is that it does require some human interaction and sometimes humans make mistakes." Maybe not much longer! Domino's official line on any reported inaccuracies has been, basically: That's what happens when, regrettably, humans have to be involved. The service's authenticity has been questioned many times over the years by customers who have spotted discrepancies and other assorted Truthers. may eventually go to work in Domino's vaunted Pizza Tracker, a service first launched in 2008 that claims to track your pizza's journey from order to delivery. So why spend the resources to make it better unless there's something else going on? And why not find something else? Otherwise those pizza photos, perfect for training an even better robot, are all going to waste instead of generating value for shareholders! Domino's is mum about any future plans for its continually improving A.I., but it's hard to imagine it doesn't have any. So why? The app was already good enough to perform its function, otherwise it couldn't have been released. Why spend the resources to make it better unless there's something else going on? will also be improving as Points for Pies goes on, as VP of Digital Marketing & Global eCommerce Christopher Thomas-Moore confirmed to Popular Mechanics in a statement: "The future plans will be to continue training the model with successful scans to even further improve its accuracy.” can learn how to recognize pizza for itself in ways that humans could never wrap our minds around.ĭomino's had already engaged in this training prior to the program's launch, as Maloney notes. Given enough pictures that humans have confirmed to be pizza, an A.I. Like most other machine-learning A.I.s, the Domino's bot "learns" how to do its job by ingesting mountains of human data. On top of all that, the Points for Pies program requires you to think about Domino's, and about opening the app, at least once a week.īut there's something else going on here, because the A.I. If you order Domino's, you're probably going create an account that includes your name, email address, phone number. The allure of a free pizza is designed to entice you to download the Domino's app, which makes it easier for you to order Domino's. There is the obvious, straightforward answer as to why this promotion exists: This is a standard loyalty program with some technomagical fairy dust sprinkled on top. Play icon The triangle icon that indicates to play Pizza Bot Is Your Boss Now The question is "to what end?" and to ask it will take you down a rabbit hole that goes much, much deeper than selling pizza. It can even identify if it's a dog's squeaky pizza toy." "It will be running the pizza identification process and is already smart enough to identify all pizza, even if it is a homemade English muffin pizza, a pizza with a hotdog stuffed crust, or a high-end artisan pizza. "This is the first time Domino's is using AI technology like this," Domino's chief digital officer, Dennis Maloney, notes in the program's press release. It's a fun little gimmick with a timeless enticement (free pizza) and a fun techno hook: The app is powered by artificial intelligence, trained in-house to recognize all breeds of pizza from a homemade pie to a cartoonish dog toy. Once you get 60 points, you'll be entitled to one free medium two-topping pizza from Domino's. For every picture the app identifies as pizza-Domino's or otherwise-you get ten points (with a limit of ten points per week). Simply download the Domino's app and use it to take a picture of a pizza, any pizza. Earlier this month, popular pizza purveyor Domino's unveiled the latest in a long line of technological PR stunts: Points for Pies.
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